June 2016

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36 Mobility | June 2016 MEMBER PICKS: BOOKS THAT MAKE US BETTER About our reviewer: Michael Midgley, CRP, is an account manager with AIReS, based in Pittsburgh. Midgley began his relocation career with AIReS in 2011 directly out of college, starting in the expense management department and working in various operational and consulting roles throughout the organization. Midgley was born in Raleigh, North Carolina, but has lived the majority of his life in Pittsburgh. He graduated magna cum laude from Duquesne University with a Bachelor of Science in Business Administration degree (finance and economics), and a BSBA in marketing. What does Peter Thiel mean by the title of the book, Zero to One? Many of the stories, lessons, and anecdotes revolve around building new, innovative companies. Thiel talks about two main concepts: going from "zero to one," creating something from nothing; and going from "one to n," making an iteration on something that has already been created. Zero to one could be creating an innova - tive model of conducting business, thinking up a new avenue to provide services, or forming new internal processes that benefit you and your clients. How might this apply to a mature industry such as the mobility space? Going "zero to one" doesn't directly mean creating a new company. I believe that many of the key concepts can be adapted for any type of business. Although the relocation industry is a mature industry, it does not remain stagnant. In order to differentiate, you need innovators to think of what the next "zero to one" is and capitalize on those innovations. Thiel wraps it up eloquently: "Today's 'best practices' lead to dead ends—the best paths are new and untried." Taking New Paths Book by Peter Thiel Reviewed by Michael Midgley, CRP

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